In the last few years, we’ve seen a surge of interest, innovation, and investment in women’s health, yet underlying challenges persist. Below the surface of all this positive momentum, too many women still struggle to be taken seriously about their symptoms, and too many face unnecessary barriers to appropriate diagnosis and care. By harnessing the vast insights from social conversations and individuals’ online behavior, this session aims to illuminate the often-overshadowed challenges women face in accessing comprehensive care for conditions like post-partum depression, endometriosis, and menopause. This session aims to equip attendees with actionable strategies and tools to drive meaningful change and improve outcomes in the realm of women's health.
- Learn the value of next-gen social listening techniques, including video and audio-based analyses, to hear and see what you might otherwise miss
- Illustrate the importance of synthesizing insights to fluidly inform segmentation, messaging, and activation
- Establish the necessity of sophisticated measurement analytics to increase both agility and impact
