Roundtables: Interactive small group discussions - 2 rotations (30 minutes each)
We will have several different topics that attendees can select between and have an open discussion with a group leader to help facilitate the conversation. Then after 30 minutes, we will rotate, and attendees can select another topic and small group and have an open discussion and network with peers.
1. Unleashing Creativity: Ideation Corner- An innovative brainstorming session for collaborative problem-solving, pushing boundaries, and exchanging fresh ideas in a dynamic peer-driven environment.
Moderated by: Melinda Hutcheon, Senior Director, Corporate Communications, Sangamo Therapeutics, Inc 2. Showcasing Value: Metrics that Matter- Discover diverse measurement styles and tactics to effectively showcase the value your communication teams bring to the table.
Moderated by: Aron Feingold, Vice President, Investor Relations & Corporate Communications, Geron Corporation3. Reputation Management- Gain valuable insights on navigating reputation management in the biopharma industry and rebuilding a brand's reputation after setbacks and stigma, from someone who experienced and overcame similar challenges.
Moderated by: Nivi Nehra, Vice President, Corporate Communications, Travere Therapeutics 4. Managing External Partners and Agency Relationships- Maximize success in agency relationships through clear communication, established expectations, and building trust to enhance efficiency and value.
Moderated by: Susan Stein, Associate Vice President, US Communications & Public Relations, Allergan Aesthetics5. The Path to Strategic Storytelling: Gilead's Editorial Approach- Learn how Gilead aligned enterprise-wide storytelling efforts to their corporate narrative and developed an editorial strategy to ensure consistent messaging across internal and external channels. Learn about problems solved, challenges faced and key insights gained during a time of transformation for the company.
Moderated by: Michelle L. Brandt, Executive Director, Corporate Communications, Gilead Sciences6. Leading Through Change and Controlling the Narrative- Learn how to navigate and control the narrative, addressing negative news and communicating with internal and external stakeholders with tact and discretion.
Moderated by: Amanda McNulty Sheldon, Executive Director Corporate Communications, Arcutis Biotherapeutics, Inc.
7. Generative AI in Action: Bite-Sized Examples and Insights- Explore practical applications and results of generative AI in pharmaceutical and biotech communications through mini demonstrations, offering bite-sized examples and insights into current usage and potential benefits.
Moderated by: Lynnea Oliverez, Founder & Community Manager, Ticket to Biotech
