Loading…
Wednesday, May 15 • 10:45am - 11:30am
Panel: From Branding to Results: Crafting a Comprehensive Clinical Trial Communication Plan

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Whether you represent a nimble biotech or a larger biopharma, this session provides fresh ideas and inspiration to elevate your organization's R&D initiatives through effective communication strategies around clinical trials. Hear from leaders as they share practical advice on leading the planning and execution of high-value communication strategies throughout the clinical trial journey – from branding and patient advocacy to timeline management and scenario outcomes.
  • Tackle the complexities of clinical trial timelines and discover how to align your organization around consistent messages, ensuring clarity from trial initiation to result preparation
  • Establish the integral role of patient advocates and learn effective strategies to engage these advocates, building awareness, enhancing enrollment, and managing expectations in areas of severe medical needs
  • Illustrate the importance of branding clinical trials and learn how to partner with internal stakeholders to develop new approaches and roll out a trial name. See how branding a clinical trial with a memorable name can help increase engagement across stakeholders
Moderators
avatar for Ami Celeste Knoefler

Ami Celeste Knoefler

Vice President, Investor Relations & Corporate Communications, Adagene

Speakers
avatar for Synim Neona Rivers, MPH

Synim Neona Rivers, MPH

Senior Director, R&D Communications, Amgen, Inc.
Synim N. Rivers currently serves as senior director, R&D communications at Amgen, Inc. where she is the corporate affairs lead for communications strategy and activities for the company’s R&D pipeline. She previously held this role at Horizon Therapeutics (acquired by Amgen, Inc... Read More →
avatar for Jessica Smith

Jessica Smith

Senior Director, Early Pipeline Communications, Gilead Sciences
Jessica is a strategic and seasoned communications leader who has dedicated her career to health, medical, and science communities.Currently, she is the Senior Director, Early Pipeline Communications at Gilead Sciences. In this role, she is accountable for establishing and executing... Read More →
avatar for Erin Murphy

Erin Murphy

Executive Director, Corporate Affairs, Mirum Pharmaceuticals, Inc.
Erin Murphy currently serves as Executive Director and Head of Global Corporate Affairs at Mirum Pharmaceuticals, a rare disease company based in the San Francisco Bay Area. In this role, she oversees the global communications programs as well as patient advocacy. Erin cut her teeth... Read More →

Wednesday May 15, 2024 10:45am - 11:30am PDT
Grand Ballroom (A) Balboa Bay Resort | 1221 West Coast Hwy Newport Beach, CA 92663
  • QTAG featuredsessionv2