This case study focuses on leveraging social media influencers, encompassing both branded and unbranded approaches, including patient and healthcare professional (HCP) digital influencers. The study outlines the foundational work undertaken over the past year to establish an influencer program, predominantly featuring micro and nano influencers. The discussion will delve into the complexities and compliance considerations associated with working with influencers, emphasizing the importance of aligning with company values when selecting the right influencer for the brand.
- Summarize the strategic approach taken to develop a foundational social media strategy, including the utilization of multiple social platforms and the optimization of content for maximum engagement and reach. Gain insights into strategic considerations for choosing the most suitable approach based on organizational goals and budgetary constraints.
- Discuss considerations about working with influencers, the process of selecting the right influencer for the brand and the importance of aligning with the company's values.
- Outline the complexities surrounding working with influencers in the biotech industry and considerations for working with your compliance team to get approval
