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Tuesday, May 14 • 9:30am - 10:00am
From Visibility to Value: Positioning Leaders to Drive Reputation

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This year, leaders of healthcare organizations will be called upon more than ever to weigh in on our industry’s biggest hot-button issues – from pricing to social justice to stock value. While executive visibility has always been a vital component of a proactive corporate communications strategy, it’s more complex than ever in today’s dynamic and volatile environment. In this panel, we will share how to best equip senior leaders for proactive and reactive media engagement and showcase best practices for showing up authentically in every scenario.
  • Learn how to cultivate a proactive executive presence that’s impactful and drives stakeholder value.
  • Discover the benefits of building a diversified bench of executive thought leaders to appeal to a variety of audiences.
  • Explore strategies to prepare executives to take control of the narrative and meet the moment when asked to comment on challenging topics.
Presented by uncapped
Moderators
avatar for Alex Canale

Alex Canale

Executive Vice President, Managing Director, uncapped communications
With nearly 20 years of experience in marketing communications, public relations, and business strategy, Alex has helped numerous companies articulate their corporate brand, establish thought leadership and drive stakeholder engagement. Her expertise spans various health and healthcare... Read More →

Speakers
avatar for Elliot Levy

Elliot Levy

Former Director of Corporate Communications, Global Blood Therapeutics
Elliot Levy brings nearly 20 years of experience in healthcare communications with a passion for advancing science to improve health equity. He was most recently Director of Corporate Communications at Global Blood Therapeutics (GBT), where he spearheaded all facets of corporate... Read More →
avatar for Crystal Muilenburg

Crystal Muilenburg

Chief Commercial Officer, Acorn Biolabs
Crystal Muilenburg has nearly two decades of experience in marketing, corporate communications and public relations for mid-cap and start-up enterprises in the U.S. and internationally. She’s Chief Commercial Officer for Acorn Biolabs, a regenerative medicine company. Prior to joining... Read More →
avatar for Sherry Pudloski

Sherry Pudloski

Former Chief Corporate Affairs Officer, Seagen
Sherry Pudloski is a senior executive with experience in communications, corporate affairs, healthcare policy, social responsibility, and sustainability. Most recently she was Chief Corporate Affairs Officer at Seagen, a biotechnology company acquired by Pfizer. Sherry has spent her... Read More →
avatar for Raquel Cabo

Raquel Cabo

Head of Corporate Communications and Patient Engagement, Ovid Therapeutics

Tuesday May 14, 2024 9:30am - 10:00am PDT
Grand Ballroom (A) Balboa Bay Resort | 1221 West Coast Hwy Newport Beach, CA 92663