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Tuesday, May 14 • 9:00am - 9:30am
Opening Keynote: AI Unleashed: Revolutionizing PR & Communications in Pharma and Biotech

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Embrace the transformative power of AI and new tools designed to elevate your daily work life, opening doors to unprecedented possibilities. This invigorating session aims to empower professionals to push the envelope further, sparking excitement and innovation in the ever-evolving landscape.
  • Summarize the recent AI revolution and the game-changing impact of AI on the landscape and how AI is reshaping traditional approaches and ushering in a new era of possibilities
  • Highlight practical applications that enhance efficiency, streamline workflows, and amplify creativity and discuss real-world examples of how AI has enabled groundbreaking campaigns and communication strategies
  • Encourage a mindset shift toward embracing AI as a collaborative partner, not a replacement and demonstrate how AI can inform strategic decision-making and enhance communication outcomes
  • Assess how AI can be a catalyst for creative thinking, opening avenues for groundbreaking campaigns and challenge professionals to push beyond their comfort zones and explore new frontiers with AI

Speakers
avatar for Chad Latz

Chad Latz

Chief Innovation Officer, BCW
As BCW’s Chief Innovation Officer, Chad Latz is everyone’s go-to guy for trendspotting technology innovations that fuse the digital and physical world and inspire the creation of new opportunities for engagement between consumers and brands. Under his leadership, the agency has... Read More →


Tuesday May 14, 2024 9:00am - 9:30am PDT
Grand Ballroom (A) Balboa Bay Resort | 1221 West Coast Hwy Newport Beach, CA 92663